Experience​

 

​​Senior Graphic Designer

ISM | Independent School Management · Full-time
May 2022 - Present

Wilmington, Delaware, United States · Remote

Designed multimedia content for new and existing products across the business core areas of Consulting, Technology, and Learning Events to enhance ISM’s portfolio and attract both current and prospective clients in the Education Administration Programs industry.

 

The various competency areas include:

• Video production, sound editing, and image optimization.

• 2D animation, primarily for social media platforms.

• Content design with Canva for social media platforms.

• Drupal CMS management and content development for the company's webpage.

• Cvent management for content information and sales purposes.

• Salesforce management for landing pages and newsletter marketing campaigns.

• Wistia management to showcase and archive all of ISM video production.

• Digital and print material for marketing campaigns, communication, and advertising collateral.

• Brand building and management.

• Professional development presentations.

• Infographic and logo designs.

Ample use of the Adobe Creative Cloud applications: After Effects, Premiere Pro, Media Encoder, Photoshop, Illustrator, InDesign, Acrobat, Bridge | HTML editors | Microsoft Office Apps | Google Apps

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Multimedia Graphic Designer

Magnum · Full-time
Apr 2022 - May 2022

Collingswood, New Jersey, USA

Created multimedia designs for established brands, including video animations using After Effects, along with digital and print collateral. Led concept development and logo design for both new and existing products. Produced animated content and visuals for social media ad campaigns to enhance brand engagement.

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Senior Multimedia Designer

Boomers Parks · Full-time
Jan 2020 - Feb 2022

West Berlin HQ in New Jersey, Florida, California, USA

Developed and executed marketing and advertising campaigns to support business initiatives aimed at acquiring new customers in the entertainment industry. Designed and developed both new and existing products with a multimedia-first approach, optimized for desktop, tablet, and mobile platforms. Managed WordPress sites using Elementor and WPBakery Composer. Created and deployed newsletters and digital campaigns via Mailchimp, along with Google and Facebook Ads. Utilized OptiSigns digital signage across APX parks to deliver branded messaging. Produced and optimized video and photography content for social media, web, TV, and print. Maintained brand consistency through effective style guide management.

Achievements:
Designed, planned, and executed a successful overhaul of all parks' webpages within our company portfolio in a month's time period. This included a layout reorganization for a more user-friendly experience, image optimization, and more coherent information architecture.​

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​Senior Multimedia Designer

Apex Parks Group · Full-time
Aug 2013 - Dec 2019

West Berlin HQ in New Jersey, Florida, New York, Indiana, California, USA

Led visual design initiatives to attract new customers by effectively managing brand identity across marketing and advertising campaigns. Designed and developed both new and existing products with a multimedia approach tailored for desktop, mobile, social media, and print platforms. Managed WordPress websites using WPBakery Composer and created engaging email newsletters with Mailchimp. Executed targeted Google and Facebook ad campaigns. Produced and optimized video and photography content for web, social media, TV, and print. Maintained brand consistency through comprehensive style guide management.

Achievements:
Successfully created a system for the monthly production of Google Ads marketing campaigns as well as other social media platforms.

 

 

​Multimedia Designer and Web Developer​

​Ralsh International Strategies, S.L. · Contract
Jul 2012 – Aug 2013

Madrid, Spain

Served as a corporate image and brand identity consultant, specializing in visual design development for both national and international markets, with a focus on promoting the export of Spanish-manufactured products. Led concept design for new and existing products and developed strategic visual solutions to support customer acquisition efforts. Designed front-end web interfaces with a focus on UX/UI, using HTML and CSS. Created animated logos, presentations, and optimized typography and imagery for digital platforms. Produced interactive infographics, as well as marketing and advertising materials tailored for diverse audiences.

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​Publish88

Publish88 · Part-time

​Jul 2012 – Aug 2013

Madrid, Spain

European representative for a digital publication platform distributing a wide range of content in electronic format.

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Art Director

Las Provincias · Full-time
Jan 2012 – Jul 2012  

Valencia, Spain

Led planning and graphic-editorial coordination for content published across the newspaper, magazine, website, and special editions. Designed interactive and print infographics, banners, and logos, ensuring visual consistency across platforms. Managed image optimization for web and color correction for print. Oversaw design execution for marketing and advertising campaigns, as well as the development of commercial products. Edited photography and maintained adherence to a formal style guide. Supervised a team of eight, providing creative direction and workflow management.

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Art Director / Design Editor

GFR Media | Primera Hora · Full-time

Nov 1997 – Aug 2011

San Juan, Puerto Rico, USA

Directed planning and graphic-editorial coordination for content published across newspapers, websites, microsites, magazines, and special editions. Led multimedia production, including interactive and print infographics, illustrations, animations, and corporate imagery. Oversaw design for marketing and advertising campaigns, and contributed to the development of commercial products. Managed photo editing, typographic selection, and front-end design programming. Created and maintained comprehensive style guides, strengthening and evolving the publication's visual identity. Provided editorial consulting to newsroom staff to enhance the visual presentation of content. Responsible for staff recruitment, training, and management, overseeing a team of 14 direct and 10 indirect reports.

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September 2010 / May 2011 | Redesign of regional newspapers, El Norte, Horizonte, El Occidental
Newsroom cultural restructuring, the objective was for the editor, reporters, and designers would work as a single unit by implementing content and design-driven methods in the new publishing system. At the same time, it also seeks to increase circulation, ad sales, and create a brand strategy for social networks. 

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Consultant Developer and Design Implementation

La Raza Newspaper · Contract
Apr 2009 – Apr 2009

Chicago, Illinois, USA​

Led the redesign and graphic-editorial implementation of innovative approaches to visual design and journalism. Developed a targeted training program integrating graphic design, editorial standards, and workplace culture, with measurable outcomes to track staff progress in editorial layout and information management. Updated typographic coding to ensure consistent formatting across print and web platforms. Authored a comprehensive style guide manual to support long-term consistency and quality in design execution.

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In 2010, it received the José Martín Award as the Best Tabloid Design in the United States of America by the National Association of Hispanic Publications of the United States of America.

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University Professor of Art and Journalism

Sacred Heart University of Puerto Rico
Aug 2001 – May 2005 · Part-time 

San Juan, Puerto Rico, USA

Taught Art Appreciation to incoming college students and Media Design as a core graduation requirement for students in the Faculty of Communication.

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Graphic Designer, Professional Services

GFR Media | El Nuevo Dia · Full-time
Jul 1997 – Feb 1998

San Juan, Puerto Rico, USA

Graphic Designer responsible for implementing electronic pagination for journals and magazines.

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Graphic Designer

McFarland & Drier Agency · Full-time
Jan 1997 – Jul 1997

San Juan, Puerto Rico, USA

Graphic Designer specializing in advertising, corporate identity, brand positioning, and the creation of print and audiovisual collateral.